LinkedIn Sales Navigator Boolean Search Cheatsheet

Why Boolean matters

Sales Navigator's built-in filters get you to the top of the funnel. Boolean gets you to the exact person. Master five operators and you'll find prospects nobody else on your team can.

The five operators

• AND — narrows results. Both terms must appear.
• OR — widens results. Either term qualifies.
• NOT — excludes a term.
• "quotes" — matches an exact phrase.
• (parentheses) — groups logic for complex queries.

Title searches that work

Avoid single-title searches. Real decision-makers use varied titles:

• `("VP of Sales" OR "Head of Sales" OR "Sales Director") NOT (assistant OR intern)`
• `("Chief Revenue Officer" OR CRO) AND (SaaS OR software)`
• `("Marketing Director" OR "Head of Marketing") NOT (agency OR freelance)`

Company keyword tricks

Use company keywords to filter by what the business actually does, not just its industry code:

• `"Series B" AND (fintech OR "financial services")`
• `"remote-first" AND (SaaS OR platform)`
• `"HIPAA" AND (healthtech OR "digital health")`

Save searches as leads, not accounts

Save the search as a lead filter, not an account filter. Sales Navigator pushes new matching leads into that saved search automatically — free daily prospecting.

Bottom line

Boolean turns Sales Navigator from a directory into a targeting engine. Ten minutes of query design saves hours of scrolling.